Fractional CMO
Fractional CMO support: marketing priorities, channel planning, team coordination and reporting. Remote work from Moscow with a clear scope and handover.
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Marketing services
Marketing as a system: strategy, advertising, websites, sales and analytics — with accountability for the numbers. Plus what most competitors do not have yet: AI in daily work and 16 years inside real estate.
The main service scopes are available in English below. Specialist pages in the full catalogue are marked RU; scope, language and project terms are agreed before work starts.
Explore the services
Real estate marketing
Real estate marketing for developers: positioning, websites, lead generation and CRM handover. Clear project inputs, deliverables and acceptance checks.
Google Ads
Google Ads setup and management: search intent, campaign structure, landing pages and conversion tracking. Account eligibility and launch checks agreed first.
Social media marketing
Social media marketing: audience, content themes, publishing workflow and enquiry handling. A practical scope for your channels, with review and acceptance.
Lead generation
Lead generation for business: audience, offer, landing page, qualification and CRM handover. A measurable test scope that separates enquiries from sales.
Website development
Website development for business: offer, structure, design, enquiry forms and analytics. Clear deliverables, client inputs and launch acceptance checks.
CRM integration
CRM integration for websites, forms, calls and advertising: field mapping, duplicate rules, lead routing and delivery tests. Scope confirmed before setup.
Chatbot development
Chatbot development for business: approved knowledge, enquiry questions, human handover and CRM routing. Clear inputs, answer limits and acceptance tests.
Let’s discuss your task — free, 15 minutesI will tell you what is worth paying for here, what you can do in-house, and whether I take the project. No decks, no sales scripts.
Where to start if you are not sure what to order
Most people come not for a service but with a problem. The service is already the answer — and first we need the question.
Money goes out, results are not visible.
A marketing audit shows where exactly it leaks — ads, website, funnel or sales handling — and what to fix first.
Enquiries come in, sales do not.
A sales call review and CRM: the problem is usually between the lead and the deal, not in the advertising.
Not clear where to go at all.
A marketing strategy or a one-off consulting session: segments, differentiation and channels decided before the budget is spent.
Nobody holds it all together.
A Fractional CMO: management instead of one more contractor with a report about their own part.
People drown in manual work, leads get lost.
Process automation and AI agents: enquiries, reports and routine that run on their own.
You have a specific task.
The catalogue below: pick the service, and the first conversation — 15 minutes, free — settles whether it is the right one.
Formats for international projects
StrategyStrategy Sprint
from $2,500
- Marketing audit: where the money is lost
- Competitor analysis and positioning
- Growth strategy for six months
- A clear plan with priorities and KPIs
- You know where to go and what it costs
Ongoing partnershipFractional CMO
from $3,000 / month
- Strategic management of marketing
- Advertising: Yandex, Google, Telegram Ads
- CRM, funnels and analytics, end to end
- AI automation of marketing processes
- Content, banners and creatives for every channel
- Managing the team, contractors and budget
Full managementProject CMO
from $4,000 / month
- Entry into a new market, end to end
- Hiring and managing the marketing team
- Branding, website, advertising campaigns
- Lead generation and a sales system
- The outcome: a working system inside your team
Ruble price list for the Russian market, service by service, with approximate dollar equivalents — on the pricing page.
Catalogue of services
Strategy, consulting and leadership
Fractional CMOMarketing led as an executive would — without the cost of a full-time hire.
Full-scope marketingRUOne person answers for the whole result: strategy, channels, contractors, numbers.
Marketing auditRUWhere exactly the money is lost — ads, website, funnel, sales handling — with a prioritised list of fixes.
Marketing consultingRUA business review with a CMO: segments, differentiation and channels decided before the budget is spent.
Marketing strategyRUA working system, not a document for the drawer: who we sell to, how, through which channels, for what money.
Media planningRUReverse funnel from deals to budget: channels, lead and CPA forecast, three scenarios.
End-to-end analyticsRUThe report that answers the main question: which channel brings deals, not clicks.
ConsultationRUTwo hours with someone who has run marketing for 16 years, with a written summary.
Advertising and channels
Yandex DirectRUSet-up and management of search and network campaigns with clear cost-per-lead targets.
Campaign managementRUWhat happens after launch: bids, placements, ad tests, CPA report — across channels under one lead plan.
Paid search auditRUAn independent review of the ad account: where the budget goes and what to fix first.
SEORUA marathon, not magic: technical base, keyword core, structure, content, rankings report.
Social mediaA system instead of posts for the sake of posts — measured by leads, not likes.
Content marketingRUBrings in customers who are not ready to buy yet, and keeps them until they are.
Telegram promotionRUChannel growth and Telegram Ads as a working acquisition channel.
VK targeted adsRUThe main paid social channel on the Russian market, run for enquiries.
Websites, audits and copy
Websites that sellA site as a sales tool: offer, structure, speed, analytics and SEO from day one.
Landing pagesRUA page built for one action: research, offer, copy, design, build, analytics goals.
Corporate websitesRUMulti-page sites with a structure built around what people search for.
Website auditRUTechnical health, speed, mobile, messaging and the path to an enquiry — with tasks for the developer.
CopywritingRUSelling and advertising copy for websites, landing pages and campaigns.
Brand and design
Branding and namingRUThe brand as a whole: name with trademark check, positioning, identity, carriers.
NamingRUA name that is remembered from the first contact and passed on by word of mouth.
Visual identityRULogo, palette, typography and carriers — the visual language of the company.
Brand bookRUThe rulebook by which contractors and the team keep the brand consistent.
Brand platformRUThe answers design does not give: who we are, for whom, against whom and why believe us.
Personal brand for expertsRUPackaging an expert so that the same price is paid more willingly.
Real estate marketing
Developer marketingMarketing for a developer as a system: strategy, channels, sales office, analytics down to the contract.
Residential project promotionRUAdvertising a new development as a system of channels that leads to the deal.
Lead generation for developersRUA flow of qualified enquiries with the cost per lead and per deal under control.
Go-to-market for developersRUA marketing strategy for a project: positioning, pricing logic, channels, launch calendar.
Developer and project brandingRUIn real estate the brand is the price per square metre.
Developer websitesRUProject sites that convert paid traffic into viewings.
Project ad auditRUThe whole chain from ad to reservation: where the budget leaks.
Sales call reviewRUAds can bring perfect leads and deals still die on the phone — the review shows where.
Developer market researchRUThe full picture of a market for a developer: who sells what, at what price and pace.
Brokerage marketingMarketing and advertising for a real estate agency.
AI, automation and CRM
AI adoptionRUAI where it returns money, not where it looks impressive: process review, pilots, training.
AI agents and assistantsRUAgents that take over routine: content, CRM, analytics, lead handling.
Business process automationRUEnquiries, orders, reports and checks that run on their own.
Marketing automationRUCreatives, reporting and lead processing without manual work.
CRM implementationRUamoCRM, Bitrix24 and custom systems: funnels, fields, triggers, reports.
AI chatbotsBots with AI inside for enquiries, qualification and support.
Brand visibility in AI answersRUHow ChatGPT, Alice and GigaChat see your brand — and how to be recommended.
AI video for businessRUVideos without a camera crew: product, promo, property — in hours, not production days.
AI training for teamsRUA course for your team: from zero to working prompts and procedures.
Marketing by market
Remote project scopes for websites, lead generation, chatbots and CRM: Dubai · Thailand · Kazakhstan · Singapore · China. Each page explains the delivery scope and local review needed.
How much marketing services cost
The order of magnitude by group. The spread inside a group is wide, and that is not a trick: a one-off audit and a year of running a channel are different volumes of work. Exact ranges per service — on the pricing page.
| Group | Examples | Range |
|---|---|---|
| Strategy and management | full-scope marketing, Fractional CMO, consulting | 30 000–400 000 ₽ (approx. $370–4,940) |
| Advertising and channels | Yandex Direct, SEO, social media | 30 000–700 000 ₽ (approx. $370–8,640) |
| Advertising specialists | paid search and paid social specialists, campaign management | 30 000–120 000 ₽ (approx. $370–1,480) |
| Audits, websites and copy | website audit, paid search audit, landing pages | 15 000–350 000 ₽ (approx. $190–4,320) |
| Branding and naming | branding, naming, developer branding | 30 000–1 500 000 ₽ (approx. $370–18,520) |
| Brand and design | brand book, visual identity, brand platform | 50 000–600 000 ₽ (approx. $620–7,410) |
| Websites for a task | business-card sites, corporate sites, online stores, niche sites | 15 000–800 000 ₽ (approx. $190–9,880) |
| Real estate marketing | project promotion, lead generation, go-to-market for developers | 40 000–700 000 ₽ (approx. $490–8,640) |
Ranges are market benchmarks for 2026 in rubles, with an approximate dollar equivalent at about ₽81 per $1; the exact figure comes after a review of the task. Ad budgets, classifieds fees and software subscriptions are paid to the platforms directly.
Working terms
- The first conversation is free. 15 minutes to understand the task. If I see that I cannot help, or the problem has a cheaper solution, I say so right away.
- The success metric is fixed before the start. What counts as the result and where we both check it — in your analytics, not in my spreadsheet.
- All accounts and access are yours. Advertising runs under your legal entity; data and settings stay with you in any scenario.
- A one-page report every week: what was spent, what came back, what we change and why.
- Contract with legal entities, invoice with individuals. NDA on request, no questions asked.
Frequently asked questions
Where should I start if I do not know what to order?
With a diagnosis. An audit costs less than a month of advertising and shows where the money is being lost right now. Launching a new channel on top of one that does not work is the most expensive route.
Is real estate a separate specialisation?
Yes. Developers and brokers have their own funnel — call, viewing, reservation, contract — so they get their own services and their own numbers. The other services work for any market.
Do you do the work yourself or hand it to a team?
Depends on the format. In consulting and strategy I think and analyse. In running ads and in audits I work hands-on: ad accounts, exports, call recordings. On large projects I bring in contractors and manage them.
Can the detailed service pages be read in English?
Core services have their own English pages with scope, inputs and delivery checks. Specialist pages that remain in Russian are marked RU. We agree the working language and project terms before work starts.
Let’s discuss your task — free, 15 minutesI will tell you what is worth paying for here, what you can do in-house, and whether I take the project. No decks, no sales scripts.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.
Message me where it is convenient+7 915 138-47-42 · alexa1991ivanova@gmail.com