Real estate marketing built around the buyer and the sales team
A property enquiry becomes useful when the sales team understands the buyer, the project and the next conversation. I help developers connect positioning, websites, advertising, content and CRM around that process. We start with the actual project and available inventory. Work is delivered remotely from Moscow; your team approves property facts, sales conditions and market-specific statements before publication.
Separate the project, buyer and offer
We define who is buying, why this project is relevant and what must be explained before a viewing or consultation. Owner-occupiers, investors and early researchers need different information. The brief records the project stage, actual availability, competitive context and the sales team's qualification criteria. This gives the website and campaign a shared offer instead of several disconnected versions of the development.
Follow the enquiry into the sales process
The agreed scope can combine a project page, creative briefs, channel planning, tracking and CRM routing. We preserve the source and project details so managers know what the buyer has seen. Reports distinguish general questions, qualified conversations and sales progression. Changes to prices, availability or payment terms need a named owner; marketing copy is checked against that approved source before it is used.
Deliverables, inputs and acceptance
What you receive
- A project and audience brief with the positioning and approved offer for each buying route.
- The agreed website structure, campaign briefs and content needed for the initial launch.
- A lead-routing and reporting map connecting marketing activity to the sales team's stages.
What I need from you
- Verified project information, available inventory, sales terms and permitted visual materials.
- The target buyer, sales process and an owner who approves customer-facing claims.
- Existing channel results and access to the relevant website, analytics and CRM owners.
How we accept the work
- Published property claims match the project information approved by your responsible team.
- A sample enquiry reaches the correct project and manager with its source and buyer details.
- The report applies the agreed qualification rules and keeps enquiries separate from sales.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Dubai and Thailand. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
Can you work on one development?
Yes. A single-project engagement can cover the offer, launch materials and enquiry route before a broader programme is considered.
Do you supply property inventory?
Your business supplies and approves inventory, prices and sales conditions. We agree how those facts are maintained in marketing materials.
Can you connect marketing to our CRM?
Yes, after reviewing the available integration. We map project fields, duplicate handling, responsibility and qualification before testing delivery.
Can you guarantee property sales?
Sales depend on the product, price, market and sales process. We agree a test scope and measurable checks without guaranteeing completed deals.
Where can I see your experience?
The existing case studies describe published work. We use relevant evidence and identify anything that still needs testing for your project.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.