Digital marketing services, led by a Fractional CMO
I am Aleksandra Ivanova — a hands-on marketing director with 16 years of experience, 200+ projects and deep expertise in real estate and AI-driven marketing. I work with businesses that want marketing accountable for revenue, not for reports.
What I do
Yandex Direct and Google Ads: setup, audits and ongoing management with clear cost-per-lead targets and weekly optimization.
Search promotion as a marathon, honestly: semantic core, landing pages, technical SEO — plus visibility in AI answers (ChatGPT, Alice, GigaChat), the channel most agencies ignore.
Content systems for Telegram, VK and international platforms. AI-powered content factory: more output, lower cost, measured by leads — not likes.
Fast, conversion-focused websites built by a marketer: offer, structure, analytics and SEO baked in from day one.
Full-funnel marketing for developers, agencies and brokers: ads, classifieds, call analysis and dashboards from budget to closed deals.
Market and competitor analytics, positioning, channel mix, budgets and a 90-day action plan — a strategy as a working system, not a slide deck.
How I work
- Fractional CMO format: senior-level marketing leadership without a full-time hire.
- Unit economics first: every channel is measured down to cost per deal.
- AI-native workflows: automation for creatives, analytics and reporting, 24/7.
- English and Russian, remote-friendly, experience with international markets.
Pricing
Indicative ranges for international projects. These are market benchmarks for 2026, not a fixed price list — the exact figure depends on scope, and I quote it after reviewing your case. Ad spend and software subscriptions are paid directly to the platforms and are not included.
| Format | What it covers | Range |
|---|---|---|
| Audit | Paid channels, website and funnel review with a prioritised action list | $700 – 2,000 |
| Strategy | Positioning, segments, channel mix, media plan and unit economics | $1,500 – 4,500 |
| Fractional CMO | Ongoing marketing leadership, one to three days per week | $2,000 – 5,500 / mo |
| Full management | Marketing owned end to end, including agencies and reporting | from $6,000 / mo |
First conversation is free and takes 15 minutes. If the problem can be solved cheaper, or I am not the right person for it, I say so upfront.
Frequently asked questions
What exactly is a Fractional CMO?
A marketing director on part-time terms. You get senior-level leadership — strategy, budget ownership, accountability for numbers — while paying for one to three days a week instead of a full-time salary. It fits companies that need that seniority but cannot justify a $150K+ annual hire.
Do you work with clients outside Russia?
Yes. Past projects cover the UAE, the UK, Turkey, China and the US, mostly in real estate and premium segments. Work is remote by default; for Dubai and Moscow projects in-person meetings are possible.
How do you handle contracts and invoicing internationally?
By contract with the legal entity, with invoicing arranged to suit your jurisdiction. NDA on request. All ad accounts, domains and analytics are registered under your entity and stay with you — that is non-negotiable on my side.
What time zone do you work in?
Moscow time (UTC+3) as a base, with overlap arranged for European, Gulf and Asian schedules. Reporting is asynchronous and weekly, so time zones rarely become a bottleneck.
How do you measure success?
The success metric is agreed before the work starts, and it lives in your analytics, not in my spreadsheet. Weekly one-page report: what was spent, what came back, what changes and why. If there is no movement in three to four months, we examine the reasons and change the plan — rather than reframing the numbers.
Request a service
Describe your task — I reply personally, with specifics about your project. Usually within one business day.