Google Ads with a defined search intent and conversion route
A paid search click should reach a page that answers the customer's question and leads to a measurable enquiry. I plan and manage Google Ads around that route. Before building a campaign, we confirm the target market, account eligibility, billing arrangements and the offer your business can advertise. Delivery is remote from Moscow, using the accounts and approval process agreed with your team.
Describe your project Contact Aleksandra directly
Account and market availability follows the current Google advertising policy. Strategy and account review do not imply that an unsupported campaign can be launched.
Build campaigns around a buying task
We separate the searches that indicate a potential customer from research, job searches and unrelated traffic. Campaign structure follows the service, geography and language the landing page actually supports. The plan records budgets, exclusions, ad messages and the destination for each group. Your team approves factual claims and market-specific requirements before launch; available account permissions are checked as part of the brief.
Measure what happens after the click
We review the landing page, contact route and available conversion tracking before increasing spending. The scope identifies which events represent an enquiry and which require later sales qualification. Where CRM data is available, reporting can connect the campaign with downstream stages. Optimisation decisions use the agreed measures and a recorded test period, with account access and media payments kept explicit in the working terms.
Deliverables, inputs and acceptance
What you receive
- A search-intent and campaign plan with audience, geography, language and exclusion rules.
- The agreed campaign structure, ad drafts and landing-page requirements for approval.
- A conversion checklist and reporting view tied to the actions your business can verify.
What I need from you
- Your target customers, offer, service availability and approved claims for the chosen market.
- A client-owned advertising account with suitable access, eligibility and billing confirmed.
- The landing page, analytics owner and budget boundary for the agreed initial test.
How we accept the work
- Campaign targeting, language and destination pages match the approved launch plan.
- Agreed enquiry events can be tested and counted without treating every click as a lead.
- Your team can review spending, search traffic and the changes made during the test.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Kazakhstan and Singapore. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
Can you launch ads for any country or account?
Google currently pauses ad serving in Russia and campaigns from Russia-based advertisers. Account eligibility, billing and target market are checked before agreeing any launch. An unsupported account or market is outside the launch scope.
Can you use our existing account?
Yes, when the account and access are suitable. We review its history, tracking and campaign structure before proposing changes.
Is the advertising budget included in your fee?
Media spending and work fees are separate. The scope records who pays the platform and which setup or management work is included.
Do we need a new landing page?
We first assess the current page against the offer and enquiry route. A rebuild is proposed only when it addresses an identified problem.
Do you guarantee a cost per lead?
No fixed acquisition cost is guaranteed. We establish a baseline, agree a test budget and assess the quality of enquiries as well as volume.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.