Prices for marketing services
One page with every range: what a website, advertising, SEO, brand and analytics cost — with timing and a breakdown of what is included. Prices are in rubles, as for the Russian market, with an approximate dollar equivalent at about ₽81 per $1 (October 2026). For international projects I quote in the currency of your contract.
Why the price is what it is
I count the volume of work, not a package of services. Any estimate of mine has three multipliers, and they multiply rather than add up.
- Scope. How many channels I run, how many unique page templates the site has, how many carriers the identity covers, how many phrases are in the keyword core. Two hundred phrases and five thousand are different jobs at the same hourly rate.
- Depth of data. If you have call tracking, goals in analytics and order in the CRM, I count from facts. If not, I first restore the picture — and those are separate hours. Analytics on a dirty database is not counted at all.
- Responsibility. Setting up campaigns and answering for cost per lead are different commitments. The second is more expensive, because I take on the number, not just the work.
Company size does not affect the price: a business with five channels and a six-month sales cycle is more work than a large client with a single paid search account. The sums below do not include ad budgets, classifieds fees or software subscriptions — they are paid to the platforms directly.
Formats for international projects
from $2,500
- Marketing audit: where the money is lost
- Competitor analysis and positioning
- Growth strategy for six months
- A clear plan with priorities and KPIs
- You know where to go and what it costs
from $3,000 / month
- Strategic management of marketing
- Advertising: Yandex, Google, Telegram Ads
- CRM, funnels and analytics, end to end
- AI automation of marketing processes
- Content, banners and creatives for every channel
- Managing the team, contractors and budget
from $4,000 / month
- Entry into a new market, end to end
- Hiring and managing the marketing team
- Branding, website, advertising campaigns
- Lead generation and a sales system
- The outcome: a working system inside your team
Ruble price list for the Russian market, service by service, with approximate dollar equivalents — on the pricing page.
How much the services cost: ranges, timing, what is included
Market benchmarks for 2026 in five groups. On the Russian page of each service the formats are described in more detail, together with what moves the figure up.
Websites and landing pages
| Service | Price | Timing | What is included |
|---|---|---|---|
| WebsiteRU | Business-card site 120 000–250 000 ₽ (approx. $1,480–3,090) Corporate site 300 000–600 000 ₽ (approx. $3,700–7,410) Complex project from 700 000 ₽ (approx. from $8,640) | Landing page from 3–5 working days when the content is ready; multi-page site from two weeks | Structure built around search queries, copy, design, responsive layout, forms, basic SEO. Beyond that — service catalogue, blog, analytics, client area and integrations |
| Landing pageRU | On a proven structure 60 000–120 000 ₽ (approx. $740–1,480) Turnkey 150 000–300 000 ₽ (approx. $1,850–3,700) With A/B tests from 350 000 ₽ (approx. from $4,320) | From 3–5 working days; after two or three weeks of traffic it is clear where people stop | Research, offer, structure, copy, design, build, analytics goals. Quiz and CRM link-up — separately |
| Website auditRU | Express 25 000–45 000 ₽ (approx. $310–560) Full 60 000–120 000 ₽ (approx. $740–1,480) With fixes implemented from 150 000 ₽ (approx. from $1,850) | From a few days to a week and a half: data collection takes longest | Technical health, speed, mobile, messaging, the path to an enquiry. A report with priorities and tasks for the developer |
Advertising and traffic
| Service | Price | Timing | What is included |
|---|---|---|---|
| Yandex Direct set-upRU | Set-up 40 000–90 000 ₽ (approx. $490–1,110) Management 30 000–70 000 ₽/mo (approx. $370–860/mo) Start with the first three months from 130 000 ₽ (approx. from $1,600) | Build 5–7 working days; a stable cost per lead after 3–4 weeks | Keywords, account structure, ads, goals, launch. Then bids, negative keywords, tests, cost-per-lead report |
| Campaign managementRU | Fixed fee, ad budget up to 300 000 ₽ 30 000–60 000 ₽/mo (approx. $370–740/mo) 10–15% of the budget from 500 000 ₽ a month in ad spend Several channels from 80 000 ₽/mo (approx. from $990/mo) | Monthly; the first 2–4 weeks after a relaunch go to gathering statistics | Bids, placement clean-up, ad tests, CPA report. Combined — Yandex Direct, VK and classifieds under one lead plan |
| SEORU | Start: audit and keyword core 60 000–120 000 ₽ (approx. $740–1,480) Management 60 000–150 000 ₽/mo (approx. $740–1,850/mo) Full scope from 180 000 ₽/mo (approx. from $2,220/mo) | First shifts in 2–3 months, noticeable traffic growth in 4–6 | Technical base, keyword core, structure, copy, rankings report. Full scope — links and a blog content plan |
Marketing and strategy
| Service | Price | Timing | What is included |
|---|---|---|---|
| Fractional CMORU | One day a week 120 000–180 000 ₽/mo (approx. $1,480–2,220/mo) Two days a week 200 000–300 000 ₽/mo (approx. $2,470–3,700/mo) Full management from 350 000 ₽/mo (approx. from $4,320/mo) | Monthly: hiring an in-house CMO takes 3–6 months, and the ad money is burning now | Strategy, numbers review, tasks for your team, contractor management, hiring in-house. An in-house director in Moscow costs 250 000–500 000 ₽ a month on hh.ru, plus taxes |
| Marketing strategyRU | On your data 80 000–150 000 ₽ (approx. $990–1,850) With research 180 000–300 000 ₽ (approx. $2,220–3,700) Strategy and launch from 350 000 ₽ (approx. from $4,320) | 3–4 weeks: a week of analytics, a week of interviews and positioning, the rest for the plan | Who we sell to, how we differ, through which channels and for what money. Unit economics, target CPL and CAC, a 90-day plan by week |
| Media planRU | One channel 30 000–50 000 ₽ (approx. $370–620) Complex, 3–5 channels 60 000–120 000 ₽ (approx. $740–1,480) With monthly plan-versus-actual from 60 000 ₽ (approx. from $740) + 40 000 ₽/mo (approx. $490/mo) | Depends on the number of channels and on your statistics; the exact date after the brief | Reverse funnel from deals, channels and budget split, lead and CPA forecast, minimum / base / maximum scenarios |
Brand and design
| Service | Price | Timing | What is included |
|---|---|---|---|
| Visual identityRU | Basic 100 000–200 000 ₽ (approx. $1,230–2,470) Full 250 000–450 000 ₽ (approx. $3,090–5,560) With strategy from 500 000 ₽ (approx. from $6,170) | Basic style on an existing logo 2–3 weeks; identity from scratch 4–8 weeks | Logo, palette, fonts, 3–5 carriers. Full — patterns, illustrations, presentation and social media templates |
| Brand bookRU | Guideline 120 000–250 000 ₽ (approx. $1,480–3,090) Brand book 300 000–500 000 ₽ (approx. $3,700–6,170) With a brand platform from 600 000 ₽ (approx. from $7,410) | Compact version on an existing logo 3–4 weeks; full cycle 2–3 months | Rules for the logo, colours and fonts on 20–30 pages. Full — carriers, tone of voice, templates in working formats |
AI and analytics
| Service | Price | Timing | What is included |
|---|---|---|---|
| End-to-end analyticsRU | Basic set-up 80 000–150 000 ₽ (approx. $990–1,850) Report down to the deal 180 000–350 000 ₽ (approx. $2,220–4,320) With support from 60 000 ₽/mo (approx. from $740/mo) | Estimated after diagnosis: the deadline depends not on the set-up but on the order in your CRM | Goals, call tracking, UTM, channel-to-enquiry report. Deeper — CRM integration and a channel-to-deal-to-revenue report |
| AI adoptionRU | Audit and training 60 000–150 000 ₽ (approx. $740–1,850) One process, turnkey 150 000–350 000 ₽ (approx. $1,850–4,320) 3–5 processes from 400 000 ₽ (approx. from $4,940) | A 2–4 week pilot on one or two processes, with time and money measured before and after | Process review, prompts, procedures, quality control, team training. API integration and a data contour in Russia — separately |
Paid social on VK, SMM, Telegram, copywriting, logo design, sales call review and developer marketing are priced on their own pages in the services catalogue.
What you can skip
The fastest way to save is not to order what you do not need yet. The list goes against my own interest, but it saves months.
- An external marketing director — with a budget under 100 000–150 000 ₽/mo (approx. $1,230–1,850/mo). At that stage it is cheaper to hire one strong specialist and manage them yourself. Management makes sense when there is something to manage.
- A website audit — if fewer than a few hundred people a month visit the site. There is no data for conclusions; the audit would present guesses as facts. Traffic first, then behaviour analysis.
- End-to-end analytics down to the deal — if the CRM is a mess and there is no call tracking. You cannot count on dirty data. Start with the basic set-up at 80 000–150 000 ₽ (approx. $990–1,850): goals, call tracking, UTM, a channel-to-enquiry report.
- A 120-page brand book — for a five-person company without a network of locations. A 20–30-page guideline at 120 000–250 000 ₽ (approx. $1,480–3,090) lasts for years. A brand book is needed when materials are produced by different people in different cities.
- Display advertising — on a small budget. Entry on the 2026 market is from from 300 000 ₽ (approx. from $3,700) per campaign, and it is about reach, not enquiries.
- Running paid social without producing new creatives. Paying for campaign management and not for new ads is paying for audience burnout on schedule.
- Strategy — if the decision is made and the money is burning. It is more honest to take an express audit at 40 000–70 000 ₽ (approx. $490–860) and return to strategy in a quarter with data in hand.
How I name a figure for your task
The first conversation — 15 minutes, free, no decks. I ask four things: where your customers come from, what a lead and a deal cost, what you count as a result in three months and who on your side will do the work. After that I name the price in writing, with what is included and what is not.
How the work goes
Working terms
- The first conversation is free. 15 minutes to understand the task. If I see that I cannot help, or the problem has a cheaper solution, I say so right away.
- The success metric is fixed before the start. What counts as the result and where we both check it — in your analytics, not in my spreadsheet.
- All accounts and access are yours. Advertising runs under your legal entity; data and settings stay with you in any scenario.
- A one-page report every week: what was spent, what came back, what we change and why.
- Contract with legal entities, invoice with individuals. NDA on request, no questions asked.
Frequently asked questions
Why are the ranges so wide?
Because they cover different volumes of work, not different levels of bargaining. A one-off audit and a year of running a channel are different jobs. The exact figure depends on three multipliers: scope, the depth of your data and the responsibility I take on — setting up campaigns and answering for cost per lead are two different commitments.
What is not included in the prices?
Ad budgets, classifieds fees and software subscriptions — they are paid to the platforms directly. Call tracking starts at about 5 000 ₽ a month on the Russian market; classifieds fees in real estate at 50 000 ₽ a month.
Do you quote in dollars or in rubles?
The prices on this site are in rubles, as for the Russian market; the dollar figures are an approximate guide at about ₽81 per $1 in October 2026. For international projects I quote in the currency of your contract after reviewing the case.
Can I start with something small?
Yes, and that is how most clients start: one audit or one channel. A full-scope engagement makes sense when there is something to manage — otherwise it is paying for process instead of results.
How do you name a figure for my task?
A 15-minute conversation, free. I ask four things: where your customers come from, what a lead and a deal cost you, what you count as a result in three months and who on your side will do the work. After that I name the price in writing, with what is included and what is not.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.