Aleksandra Ivanova — Fractional CMO and commercial lead
16 years in marketing and sales, 200+ projects in Russia and abroad. I build marketing as a system with predictable revenue — for developers, the premium segment and any business that wants marketing to answer for money rather than for reports.
Who I am and what I do
My name is Aleksandra Mikhailovna Ivanova. I am a Fractional CMO — a marketing director on external terms. I went from performance specialist to Head of Marketing in the largest real estate and consulting companies, with sales under my responsibility alongside marketing. Today I run marketing for businesses as an external director: I take responsibility for strategy, channels, analytics and the numbers, manage contractors and the in-house team, and close the routine with AI tools.
Where I worked
- Head of Marketing International — Metrium, MR Group, Kalinka (since 2024): premium and luxury residential real estate, brand platforms, international buyers.
- Digital Marketing Head / CDO — CBRE (now CORE.XP): the world’s number one in commercial real estate consulting; a corporate CRM built around property objects and the officenavigator.ru aggregator.
- Head of Digital Strategy & Marketing — Whitewill: luxury real estate in the UAE, London, Turkey, China and the US; 200+ digital projects for DAMAC, Emaar, Sobha.
- Digital Marketing Group Head — PIK Group: product marketing and the digital ecosystem of Russia’s largest developer.
- Yandex, Ingate, Demis Group, 1C:Bit: performance marketing for Dodo Pizza, Lada, Clarins, RANEPA, SBER, L’Etoile.
The full list of cases with numbers — on the cases page.
What I help with
- Fractional CMORU — marketing led as an executive would, without the cost of a hire.
- Marketing consultingRU and marketing auditRU — a business review and the points of growth.
- StrategyRU and media planningRU — a plan that adds up with the numbers.
- Developer marketingRU and real estate promotionRU — the core of my expertise.
- Brand visibility in AI answersRU and end-to-end analyticsRU — what most companies do not have yet.
Results in numbers
- Ad spend brought down to 13% of revenue; premium cost per lead 7 000 ₽ — the best figure on the luxury real estate market.
- At PIK Group: cost per target action reduced from 12 000 ₽ to 200 ₽ (60×).
- CAC reduced by 30%; qualified-lead-to-deal conversion 50%+.
- At CBRE: sales +100% against plan, marketing productivity ×3.
From letters of recommendation
Quotes from official letters of recommendation, translated from Russian. Originals available on request.
“She has a deep understanding of modern marketing strategy, including digital marketing, targeted advertising, SEO and analytics. Under her leadership our company achieved significant results: sales volume grew and our reach expanded substantially thanks to well-built campaigns. I would particularly note her ability not only to develop strategies but to implement them successfully, achieving measurable results.”
D. Kozlov, CEO, Metrium — from a letter of recommendation“She has proven herself a highly qualified, proactive and responsible leader with a deep understanding of the premium real estate segment. Aleksandra built comprehensive marketing strategies that allowed us to segment the audience more precisely and improve the efficiency of customer acquisition. I would particularly note her ability to deliver strong results under multitasking and tight deadlines.”
Rigina Gordeeva, Managing Partner, Etagi Prime — from a letter of recommendationSpeaking and teaching
I speak about AI in marketing, business process automation and voice-coding for entrepreneurs — at forums, business clubs and AI communities.
- April 2026 — Women’s Business Forum: AI tools and voice-coding for entrepreneurs.
- 2025–2026 — mentoring and AI consultations: regular masterclasses on AI automation in marketing.
Profiles
Telegram · Portfolio · VK · Articles on Dzen · YouTube channel · CV on hh.ru · PRIZMA — AI marketing audit
Frequently asked questions
How are you different from an agency?
An agency sells a service and reports on its own part: impressions, clicks, enquiries. I am responsible for marketing as a whole, including what happens after the enquiry, and I manage agencies among other contractors. If your current contractor does good work, I do not replace them — I fit them into the overall system.
Do you work officially?
Yes: by contract with legal entities and by invoice with individuals. NDA on request. All ad accounts, domains and analytics are registered to your company and stay with you in any case — that is a matter of principle.
Which cities and countries do you work in?
The work is remote, so geography is not a limit. Experience: Russia, the UAE, London, Turkey, China, the US. In-person meetings in Moscow can be arranged; work with other markets is remote.
How many clients do you run at the same time?
Not many — usually two or three projects. The format means getting inside the business, not consulting by email, so taking everyone who asks is physically impossible. If there is no slot right now, I say so at once and name a date.
What does a Fractional CMO cost?
On the Russian market in 2026: one day a week 120 000–180 000 ₽ a month, two days 200 000–300 000 ₽, full management from 350 000 ₽ a month (approx. $1,480–4,320). For international projects the formats start at $2,500 for a Strategy Sprint and $3,000 a month for ongoing Fractional CMO work. Details on the pricing page.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.