Real estate agency marketing built around the client's task
An agency helps a client choose, sell or complete a property transaction. Its marketing needs to explain that service as well as the properties on offer. I connect the agency's positioning, website, advertising and enquiry handling around the buyer's or seller's task. Work is delivered remotely from Moscow. Your responsible team approves listing information, service terms and market-specific statements before publication.
Explain the agency's service
We distinguish buyers, sellers, landlords and other relevant client groups instead of sending everyone through one generic property page. The brief records what the agency actually does, who is responsible for delivery and which evidence can be published. This gives the website and campaign a specific service offer rather than relying on an unqualified claim to have a large database.
Choose a website and listing scope the team can maintain
A focused landing page may be enough to test one service. If a catalogue is needed, we agree the listing source, update rules and responsibility for availability. A sold or unavailable property must not appear as a current offer. The route for an enquiry about a property is kept distinct from the route for a seller who wants to discuss the agency's service.
Connect channels to the broker's next action
Content and advertising lead to a clear next step: ask a question, discuss a property or describe a service need. The handover keeps the source, property and relevant client context. We define ownership, duplicate handling and the next action in the available CRM. Reports separate general enquiries, qualified contacts, appointments, agency agreements and completed transactions.
Review, plan and verify
We first review the current offer, materials and enquiry route. The agreed scope then sets priorities, deliverables and acceptance checks. Website and campaign materials use approved facts, and sample buyer and seller enquiries are traced to the responsible team. Further channel management or technical work is agreed explicitly. The proposal separates the work from advertising spend and service subscriptions.
Deliverables, inputs and acceptance
What you receive
- An agency offer and client routes for the agreed buyer, seller or other service segments.
- The agreed website structure, content briefs and campaign materials needed for the chosen scope.
- Broker handover rules and a reporting map with clear stage definitions.
What I need from you
- The agency's services, client groups, markets and approved commercial conditions.
- The listing source, existing website and visual or case materials that may be published.
- Enquiry ownership rules, broker responsibilities and available channel results.
How we accept the work
- Service claims and property information match the facts approved by the agency.
- Sample buyer and seller enquiries reach the correct person with their source and context.
- The team understands the next action, and reports preserve the agreed meaning of each stage.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Dubai and Kazakhstan. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
Is this the same as marketing a development?
No. A developer markets its own project and inventory. An agency markets a service across properties and client tasks, with different listing sources and handover rules.
Does every agency need a large property catalogue?
Not at the start. A focused service page or selected inventory may be enough. A catalogue needs an agreed source, update process and responsible owner.
Can we focus on one service or client group?
Yes. We can define a buyer, seller or other service route and prepare the offer, materials and enquiry process for that scope.
Can you connect enquiries to our brokers and CRM?
After reviewing the available system and integration. We agree ownership, fields, duplicate handling and a sample enquiry check before accepting the handover.
How is the price agreed?
The proposal depends on the services, markets, website, listing scope and integrations. The proposal separates the work, advertising spend and external subscriptions.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.