Product marketing: what to sell, to whom and at what price
Advertising cannot rescue a product that has no clear buyer or reason to buy. Product marketing answers three questions before campaigns start: who buys, what exactly we sell them and why at this price. The result is a product matrix and an offer you can take to advertising, the website and the sales team.
Describe your project Contact Aleksandra directly
Buyers and product matrix
Segments, tasks and objections come from interviews, enquiries and sales calls. The matrix runs from an entry offer to the core product and states what each package includes and excludes.
Pricing logic and a small test
We define what drives the price and where discounts stop, then test the offer with a small budget or in live negotiations before a full launch.
Deliverables, inputs and acceptance
What you receive
- Buyer segments with tasks and objections.
- A product matrix and pricing logic.
- The packaged offer with arguments and evidence for the website and sales.
What I need from you
- Sales data, enquiries and call notes, or access to buyers for interviews.
- Current prices, costs and constraints.
- A decision-maker for the final matrix and prices.
How we accept the work
- The matrix and prices are approved by your team.
- The offer is used on the website and in sales scripts.
- The demand test has a recorded result and a decision.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Dubai and Kazakhstan. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
How is this different from a marketing strategy?
Product marketing decides what to sell and at what price; the strategy decides where and how to promote it. The product usually comes first.
What if we have no sales yet?
We start with buyer interviews and a small demand test.
Do you work with property developers?
Yes: unit mix, layouts and pricing are product decisions in real estate.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.