Social media marketing with a clear purpose for every channel
Social media needs a business role: introduce the offer, explain expertise, support a decision or start a conversation. I help define that role and organise the content and enquiry process around it. We choose channels your business can operate and your customers use. Delivery is remote from Moscow, with a named approval owner and a practical publishing rhythm agreed for the project.
Describe your project Contact Aleksandra directly
Turn expertise into useful content
The work begins with your customers' questions, your offer and the evidence you can share. We define themes, formats and a consistent voice before writing a calendar. Interviews, product information and approved examples provide the substance. Each item has a purpose and a next step: understanding a service, reading a case, visiting a relevant page or contacting the right person in your team.
Include the work around publication
A calendar is useful when somebody can approve and publish it. The scope names the content owner, review stages, production responsibilities and response rules. We agree how enquiries move from a public channel or messenger into the sales process. Reporting distinguishes reach and engagement from qualified conversations, and records which content or campaign generated a traceable action where the available data supports it.
Deliverables, inputs and acceptance
What you receive
- A channel and audience brief explaining the role of each selected social platform.
- Content themes, example formats and a calendar with a clear approval workflow.
- An enquiry-handling map and reporting measures relevant to the agreed business goal.
What I need from you
- Your product facts, customer questions and examples you have permission to publish.
- Existing channels, account owners and the person responsible for approving content.
- Available production resources and the team that will answer incoming messages.
How we accept the work
- The calendar gives every item a theme, audience, format, purpose and responsible owner.
- Claims and visuals are approved before publication through the agreed review route.
- A test enquiry has a named recipient and the reporting terms are understood by your team.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Dubai and Kazakhstan. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
Which social platforms do you work with?
We select channels after reviewing your audience, market and ability to operate the accounts. The scope names the platforms and responsibilities.
Will you write every post?
Copy, design, video production and publication are scoped explicitly. A strategy engagement and ongoing content production include different deliverables.
Can we keep our current designer or SMM team?
Yes. Existing people can work from an agreed brief, content system and review process with clear ownership of each stage.
Do you measure sales or followers?
We define the business outcome first. Reporting can include reach and engagement, but qualified enquiries and sales stages are recorded separately.
What if we have no case studies yet?
We work with approved product facts, expertise and useful explanations. Results and client endorsements are not invented to fill a calendar.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.