Branding and naming from positioning to identity
A brand is not a logo; it is the reason a buyer remembers you and chooses you over the next option. I work on positioning, names, brand platforms and identity for businesses and property developers, and check every option against competitors and buyers before launch. Delivery is remote from Moscow.
Describe your project Contact Aleksandra directly
Positioning first
We define who the buyer is, what you are compared with and the one difference you can prove. The name and identity follow from that, not the other way round.
Names that can be used
Name options are checked for meaning in the target languages, availability of domains and social handles, and obvious conflicts with existing brands. Trademark clearance is done by a lawyer you appoint.
Deliverables, inputs and acceptance
What you receive
- A positioning and brand platform document approved by your team.
- Name options with language, domain and conflict checks.
- Identity direction and guidelines for the website, advertising and sales materials.
What I need from you
- Your product, buyers, competitors and the decisions already made.
- A decision-maker who approves positioning and the final name.
- A trademark lawyer if the name will be registered.
How we accept the work
- The positioning and platform are approved in writing.
- The chosen name has passed the agreed checks.
- Guidelines are delivered in a format your team and contractors can use.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Dubai and Europe. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
Do you design logos?
Identity work, including the logo, is part of the scope when needed; designers work to the approved platform.
Do you register trademarks?
No. I check names for obvious conflicts; registration and legal clearance are done by your lawyer.
Can you brand a residential project?
Yes. Property branding is a separate scope with the project concept, name and sales materials.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.