Fractional CMO
Fractional CMO support: marketing priorities, channel planning, team coordination and reporting. Remote work from Moscow with a clear scope and handover.
Marketing in Europe: search, language versions and GDPR
Companies from Russia and the CIS that open a business in Europe usually hit three things at once: a different search engine, several languages and strict data rules. I help you reach European customers without wasted budget: a market entry plan, a website in the right languages, Google Ads, SEO, LinkedIn and a CRM set up with GDPR in mind. My international experience includes CBRE, Kalinka, Metrium and Whitewill (London and Istanbul markets). Delivery is remote from Moscow; there is no office in Europe.
What changes compared with Russia
| Topic | Russia | Europe |
|---|---|---|
| Main search engine | Yandex | Google: 89.65% of search referrals in August 2026 |
| Language | Russian | Local language, English and Russian, each with its own page and campaign |
| Personal data | Federal law 152-FZ | GDPR: consent for cookies and contact forms |
| Ad payments | Russian legal entity | Billing profile of your European company |
The Google share comes from StatCounter data for August 2026 (Digital Applied summary). GDPR fines can reach EUR 20 million or 4% of worldwide annual turnover, whichever is higher (GDPR Article 83). That is why the contact form, cookie consent and CRM storage are set up before advertising starts.
Who this is for
Companies that have registered in the EU and need their first local customers; developers and agencies selling property in Spain, Cyprus, Portugal or Montenegro to Russian-speaking buyers; B2B services where the first contact often happens on LinkedIn; and services for expats who search in Russian but live in Europe.
Channels
Google Ads by country and language with separate budgets; SEO with proper language versions (hreflang) rather than one machine-translated page; LinkedIn for decision makers; Telegram for Russian-speaking audiences; and a CRM that records country, language and consent. Local-language texts are reviewed by a native editor before publication. Websites: website development. Fees are explained on the pricing page.
Explore the services
Real estate marketing
Real estate marketing for developers: positioning, websites, lead generation and CRM handover. Clear project inputs, deliverables and acceptance checks.
Google Ads
Google Ads setup and management: search intent, campaign structure, landing pages and conversion tracking. Account eligibility and launch checks agreed first.
Social media marketing
Social media marketing: audience, content themes, publishing workflow and enquiry handling. A practical scope for your channels, with review and acceptance.
Lead generation
Lead generation for business: audience, offer, landing page, qualification and CRM handover. A measurable test scope that separates enquiries from sales.
Website development
Website development for business: offer, structure, design, enquiry forms and analytics. Clear deliverables, client inputs and launch acceptance checks.
CRM integration
CRM integration for websites, forms, calls and advertising: field mapping, duplicate rules, lead routing and delivery tests. Scope confirmed before setup.
Chatbot development
Chatbot development for business: approved knowledge, enquiry questions, human handover and CRM routing. Clear inputs, answer limits and acceptance tests.
Frequently asked questions
Do you have an office in Europe?
No. I work remotely from Moscow. Ad accounts and the CRM are registered to your European company and stay in your ownership.
Do I need a separate website for each country?
Not always. One website with language versions and correct hreflang is often enough. A separate page is needed when the offer, prices or conditions differ by country.
How do you handle GDPR?
A contact form with consent, a cookie banner, consent storage in the CRM and a clear privacy policy. Your lawyer confirms the legal wording.
Can we advertise in Europe in Russian?
Yes, if your customer is Russian-speaking. For local customers you need the local language or English.
Discuss your market and enquiry processSend your website, target customer and current sales process. We will define what to check first and what the project should deliver.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.
Message me where it is convenient+7 915 138-47-42 · alexa1991ivanova@gmail.com