Fractional CMO: marketing decisions with a clear owner
You have a business, a sales team and people producing marketing, but decisions still come back to the founder. I work as an external marketing lead: turn the business goal into priorities, coordinate the agreed work and make the numbers useful for decisions. Delivery is remote from Moscow, with your team responsible for the business knowledge and approvals we agree at the start.
Start with the business decision
We review the offer, customers, sales stages, current spending and available evidence. The first question is where marketing can affect the business now: demand, conversion, sales handover or repeat business. I turn that review into a prioritised plan with an owner, a decision date and a measurable outcome for each workstream. Existing agency contracts and internal responsibilities are included in this picture.
Give the team a working rhythm
The scope defines which meetings, briefs, contractor reviews and reporting I own. Your team knows who approves content, who can change budgets and who resolves a blocked task. Reporting connects channel activity with qualified enquiries and sales progression where the data allows it. We keep assumptions visible, agree what to test next and record decisions so the plan survives a change of contractor.
Deliverables, inputs and acceptance
What you receive
- A documented assessment of the current funnel and the business questions it can answer.
- A prioritised marketing plan, responsibilities and briefs for the agreed delivery team.
- A reporting structure and decision log covering the measures available in your systems.
What I need from you
- Your offer, target customers, business goal and the people who can approve decisions.
- Current channel reports, sales stages and an honest account of missing information.
- An agreed budget boundary and access arranged through the owners of each account.
How we accept the work
- Every priority has an owner, an expected output and a clear point for review.
- The report uses agreed definitions and distinguishes an enquiry from a completed sale.
- Your team can find the plan, decisions, source reports and next actions after handover.
Scope, experience and markets
The pricing page explains existing working formats. See the published case studies for relevant background. Market-specific project scopes are described for Dubai and Singapore. Languages, approvals and delivery responsibilities are agreed for your business.
Frequently asked questions
Can you lead our existing agency or in-house team?
Yes. We first agree decision rights and responsibilities, then include contractor reviews and team coordination in the scope.
Is this a full-time role?
The engagement is scoped around your needs. Meeting frequency, availability and the decisions included are agreed before work starts.
What happens if our reporting is incomplete?
We identify the gaps, establish a usable baseline and separate confirmed findings from assumptions before recommending changes.
Can we begin with an audit?
Yes. A defined review can establish priorities before you commit to ongoing leadership or a wider delivery programme.
How are fees agreed?
The published pricing page explains existing formats. The written scope separates leadership, delivery, media spending and third-party costs.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.