Instagram and Facebook marketing in Dubai and the UAE
Social media is where attention sits in the UAE: 12.5 million active social media user identities in October 2025. I run Instagram and Facebook marketing for companies selling in Dubai, Kazakhstan and Europe: content, advertising and the route from a post to a WhatsApp conversation and a CRM deal.
What to plan for in the UAE
| Topic | How I handle it |
|---|---|
| Audience size | 12.5 million active social media user identities, October 2025 (DataReportal, Digital 2026) |
| Advertiser Permit | The UAE Media Council requires an Advertiser Permit for individuals advertising on social media (UAE Media Council); creators are checked before any deal |
| Real estate | Property ads in Dubai only with a Trakheesi permit (Dubai Land Department) |
| Enquiries | Click to WhatsApp or a form; the enquiry reaches the CRM with the ad label |
What the work includes
- Positioning and content pillars: what the account talks about and for whom.
- Content plan, copy and visuals in English and Russian.
- Advertising in Meta Ads Manager on your company account outside Russia.
- A monthly report on reach, enquiries and cost per enquiry, not only followers.
Delivery is remote from Moscow; there is no office in the UAE. Moscow is UTC+3 and Dubai is UTC+4, so calls fit the working day in both cities. Paid search in the UAE: Google Ads in Dubai.
Instagram, Facebook and WhatsApp are owned by Meta Platforms, which is designated as extremist and banned in Russia.
Services in Dubai and the UAE
SEO in Dubai · Google Ads in Dubai · Web design in Dubai · CRM in Dubai · AI chatbots in Dubai · Instagram & Facebook in Dubai. Market overview: marketing in Dubai; property: real estate marketing in the UAE.
Frequently asked questions
Do creators in the UAE need a permit?
Yes. The UAE Media Council requires an Advertiser Permit for individuals who advertise on social media. I check it before working with a creator.
Which other networks do you use?
Telegram for Russian-speaking audiences and LinkedIn for B2B. The choice depends on where your buyers are.
Do you grow followers?
Followers are not the goal. The report shows enquiries and their cost.
Send a request
Describe the task and I will reply personally. The first call helps agree the next step; a detailed audit is a separate paid service.